Our philosophy.

Generator isn’t like any other accommodation – we combine affordable luxury rooms with unique social events for travellers as well as locals in the world’s coolest cities.

We’re here for the explorers and the thrill seekers, for people looking for a little peace and quiet, and for the ones who can’t wait to discover something new. We’ve got it all, from comfy places to party spaces. Experience is at the forefront of what we do, whether it’s through design, food, music or events; our sole aim is to provide a platform for everyone that comes into contact with us to have the best experience possible. Each of our locations has something special to offer. So, if you’re looking for experiences you’ll never forget, come sleep with us.

Our history.

Generator started out in 1995 as a brother and sister partnership. Louise and Kingsley Duffy owned and leased two traditional properties in London and Berlin. 

2007 rolls around and we caught the attention of Patron Capital, who took over ownership, upping our property count from 2 to 12 with the introduction of Generator Copenhagen, Dublin, Hamburg, Barcelona, Berlin Mitte, Venice, Paris, Amsterdam, Rome and Stockholm. Exit Patron, enter Queensgate! In 2017 Queensgate Investments bought the entire Generator Portfolio and wasted no time in continuing the rapid with the 2018 introduction of Generator Madrid and the first property to hit the US shores, Generator Miami. Now settled firmly into the business, Queensgate took those rapid expansion plans to the moon, with the opening of Generator in Washington D.C and  Paramount Hotel Times Square. Generator, while continuing its  journey in Europe, took aim at the US's biggest markets with the acquisition of Freehand Hotels in Miami, Los Angeles, Chicago and New York. 

Our culture.

There is no cookie-cutter approach to success – each Generator property is unique, with architecture, interiors, decor and art all working together to create environments that are comfortable, cool and ideally suited to the modern traveller.

This is reflected in our rooftops, our pool sides, our rooms and our social spaces. Despite each property’s unique aesthetic, the feel is always, unquestionably Generator. More than simply a place to stay, Generator is a welcoming space for our people to enjoy their passions; we’ve had parties with DJ Khaled and Wyclef Jean, rooftop yoga sessions, nostalgic movie nights, games events, beach clean-ups, and an ever-changing calendar full of social events for guests and locals to enjoy. Whatever our guests love, we love: and we’ve got the means to make those passions a reality within our properties.

Our mission.

Generator is about a whole new dimension of cool, social travel accommodation and public spaces for the young at heart. Our vision is to lead the way in a new generation of hybrid accommodation – recognised globally as the best in its class – and to create a worldwide portfolio of achingly attractive, design and event-driven spaces that are stylish, contemporary, central, social and safe.

Our goal is to excite the senses and be innovative with a wide-ranging, concepted food & beverage and ancillaries offer appealing to in-house guests and the local community. We strive to use design, technology and innovation to be distinctive and to improve efficiency and drive our selling across multiple channels, with a focus to our website, to attract both groups and individuals, both corporate and leisure, and diversifying our geographic focus to increase our price premium over competitors. By ensuring we have the on-brand team with the passion and local knowledge to make our guests’ stays memorable, we put the interests and safety of our guests and customers first.

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